Copywriting for the web is very different to copywriting for print. People interact differently with words on a screen, so it’s crucial you hire an online copywriter who knows how to write for digital media (that’s me!).
As a web content writer and strategist, I can also make suggestions on how to present the information on your site. This helps to drive the results you’re looking for.
If you have already have a web designer or developer, I can work closely with them to produce the perfect website for your business. If you don’t, I can recommend a designer suited to your business.
Search Engine Optimised (SEO) content
These days, anyone can pay to promote their business on Google via paid advertising, But did you know there are several ways to increase your Google rankings without paying for it?
Carefully selecting keywords and key phrases relevant to your business is one of the simplest ways to do it. As part of my web writing service, I work with you to research and identify keywords to create web content that will help your site become more visible online.
Web accessible content
Web Accessibility Guidelines (WCAG2.0) help writers and designers create digital content suitable for people with disabilities.
If you are a government department, or any organisation that does not want to discriminate, you must find a copywriter that knows how to write web accessible content. Even if your target market does not include people with disabilities, these guidelines improve the overall usability of your site. This can lead to more time on site, increased traffic and higher sales.
- Why are users reading your site?
- Can they find what they’re looking for?
- How long does it take them?
- What do they do if they can’t?
- Do they continue to search your site, or leave?
To maximise usability, you need to have the right blend of concise content, straightforward navigation and clear site structure. Keep this in mind when designing a website or writing content – user-friendly websites are the most engaging and effective.