Hiring a professional copywriter will help you:
1. Save time
Do you have the time to write your own website or brochure? Compiling effective content can be extremely time-consuming. A professional copywriter will help speed things up – so you can get on with your business and start making those sales.
2. Look professional and gain credibility
Hire a specialist to get you on the right track. No one wants to read a website or brochure riddled with spelling errors.
3. Get the results you want
Get the impact you’re looking for. Attract more customers, make more sales, even get on the front page of Google. With an in-depth analysis of your business, your competition, and your target market, a professional copywriter will help you achieve your goals.
Web content strategy and web writing
In today’s fast-paced age, we all expect to find the information we are looking for at our fingertips. Yet many businesses continue to ignore the fact they have less than a minute to snag a customer online.
A professional web copywriter will attract visitors, keep your customers’ interest, inspire them to take action, and increase your traffic and conversion rate.
Copywriting for the web
Copywriting for the web is very different to copywriting for print. People interact differently with words on a screen.
So it’s crucial you hire a copywriter who knows how to write for digital media (that’s me!). As a web content guru, I can also make suggestions on how to present your content. Based on usability, this helps to drive the results you’re looking for.
If you have already have a web designer or developer, I can work closely with them to produce the perfect website for your business. If you don’t, I can recommend a designer suited to your business.
Search Engine Optimised (SEO) content
These days, anyone can pay to promote their business on Google via paid advertising, But did you know there are several ways to increase your Google rankings without paying for it?
Carefully selecting keywords and key phrases relevant to your business is one of the simplest ways to do it. As part of my web writing service, I work with you to research and identify keywords. I then create web content based on those keywords that will help your site become more visible online.
Web Accessibility Guidelines
Web Accessibility Guidelines (WCAG2.0) help writers and designers create digital content suitable for people with disabilities.
If you are a government department, or any organisation that does not want to discriminate, you must find a copywriter that knows how to write web accessible content. Even if your target market does not include people with disabilities, these guidelines improve usability, which leads to more traffic and higher sales.
Copywriting and proofreading
Copywriting for print
Advertisements ? Brochures ? Catalogues ? Direct Mail ? Sales Letters ? Newsletters ? Flyers ? Classifieds ? Proposals ? Annual Reports
Knowing how to write can be difficult. You may not know where to start, what to say, or how to promote yourself in the right way. Plus, marketing is expensive. So you want to make sure you get the results you want.
Marketing experience
To avoid your precious dollars going down the drain, get a professional copywriter with marketing experience to help you. Without expert help, you jeopordise your chances of scoring that government funding you need, or that once-in-a-lifetime Request For Tender.
I know what copy works, and what doesn’t. To promote your product or service, I can craft words tailored to attract your target market, and get your message across effectively.
Editing and proofreading service
Need a fresh pair of eyes, now? Is English not your first language? Short-staffed at deadline time – again? With my pedantic English skills, you’ll never look like a fool putting apostrophes in places they don’t belong.
If you need an editor or proofreader, I can:
- check spelling, grammar and punctuation
- ensure your copy is consistent with certain rules or guidelines
- provide feedback on how effective your key messages are
- make you sound more professional and/or appealing where necessary
- get the job done fast (I can proofread projects within 24 hours if required).
