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	<title>Natalie Khoo</title>
	<link>http://nataliekhoo.com.au</link>
	<description>I am a freelance Web Content Guru, Copywriter and Proofreader Extraordinaire.</description>
	<lastBuildDate>Wed, 16 May 2012 00:39:33 +0000</lastBuildDate>
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		<title>So what exactly does a ‘Social Media Expert’ do?</title>
		<description><![CDATA[The words ‘social media’ and ‘expert’ seem to be bandied around a lot these days. Recently, I was mingling amongst several other professionals at a networking function, and an attendee with a puzzled look on his face said to me, “I just met someone who said they were a social media expert. But when I [...]]]></description>
		<link>http://nataliekhoo.com.au/2011/uncategorized/so-what-exactly-does-a-%e2%80%98social-media-expert%e2%80%99-do/</link>
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		<title>Web accessibility: The secret to stealing Australia’s most lucrative future market</title>
		<description><![CDATA[As first seen on the ISP Media blog Let’s face it. Australia is an ageing population. According to the Australian Bureau of Statistics (2009), “Over the past two decades, the number of elderly people increased by 167.8%, compared with a total population growth of 30.1% over the same period.” To be more precise, “The proportion [...]]]></description>
		<link>http://nataliekhoo.com.au/2011/uncategorized/web-accessibility-the-secret-to-stealing-australia%e2%80%99s-most-lucrative-future-market/</link>
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		<title>Is your website accessible by mobile?</title>
		<description><![CDATA[As first seen on the Digital Pacific blog These days, you don’t need to go far to see someone tapping away on their iPhone or HTC. They might be text messaging a friend, or downloading the latest applications from iTunes. But chances are, they’re probably online surfing the web, looking for useful information to pass [...]]]></description>
		<link>http://nataliekhoo.com.au/2011/uncategorized/is-your-website-accessible-by-mobile/</link>
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		<title>How to write a proposal that a company will want to read</title>
		<description><![CDATA[Why you? Start out by explaining why you’re the right company for the job, or the right person to represent their team. So many tenders and proposals start with the same old introduction. Grab their attention straight away by clarifying what makes you different. Introduce yourself. Summarising your relevant background will give a company a [...]]]></description>
		<link>http://nataliekhoo.com.au/2011/uncategorized/91/</link>
			</item>
	<item>
		<title>Deadly mistakes businesses make when writing web copy</title>
		<description><![CDATA[Do not copy and paste text from one of your brochures. So you’re thinking, ‘I need a webpage. I’ll just use the material from my catalogue&#8230;’ This is a big no-no. Text that is written in print usually contains longer sentences. It is a fact that words are on paper are easier to read than [...]]]></description>
		<link>http://nataliekhoo.com.au/2011/uncategorized/deadly-mistakes-businesses-make-when-writing-web-copy/</link>
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		<title>Creating convincing copy for your website: What NOT to do</title>
		<description><![CDATA[As first seen on the Digital Pacific blog Successfully marketing your business involves more than just having a website. Traditional (but still effective!) ways to promote your business offline include printing brochures, advertising in magazines, distributing email newsletters and sending out direct mail. To push people to your website, these offline marketing methods are ideal. [...]]]></description>
		<link>http://nataliekhoo.com.au/2011/uncategorized/creating-convincing-copy-for-your-website-what-not-to-do/</link>
			</item>
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		<title>The easy way to convert more viewers into sales</title>
		<description><![CDATA[As first seen on the ISP Media blog I have recently been working with a client to redevelop their web content. During the client brief, I couldn’t help but take notice of a passing comment that went along the lines of, “But there’s nothing that isn’t already on the website. Why do people call up [...]]]></description>
		<link>http://nataliekhoo.com.au/2011/uncategorized/the-easy-way-to-convert-more-viewers-into-sales/</link>
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		<title>How research online can send your sales though the roof</title>
		<description><![CDATA[As first seen on the Digital Pacific blog Customers make purchases when they see something they want This is one of the most obvious and well-known business principles known to man. Yet, it is amazing how many businesses fail to take this simple statement into consideration when trying to drum up sales. If you’re just [...]]]></description>
		<link>http://nataliekhoo.com.au/2011/uncategorized/how-research-online-can-send-your-sales-though-the-roof/</link>
			</item>
	<item>
		<title>How to get the most out of your testimonials</title>
		<description><![CDATA[As first seen on the Digital Pacific blog If you’re running a small business, you need all the help you can get to push customers through the door. You could promote quality. You could promote price. But these are all words customers hear all the time. So what can you do to make your business [...]]]></description>
		<link>http://nataliekhoo.com.au/2011/uncategorized/how-to-get-the-most-out-of-your-testimonials/</link>
			</item>
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		<title>Three basic lessons business owners can learn from the movie The Social Network</title>
		<description><![CDATA[As first seen on the Digital Pacific blog So the dramatic success of the world’s youngest billionaire Mark Zuckerberg has finally been captured on film. Viewers from all around the globe are now able to discover how the phenomenon of Facebook all started, and what was happening as it took the world by storm. With [...]]]></description>
		<link>http://nataliekhoo.com.au/2011/uncategorized/76/</link>
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