The Successful Investor (TSI) is a property investment consultancy established by Michael Sloan, previously featured in Marketing Magazine and current guest blogger for NAB (National Australia Bank).
Michael wanted to broaden his market reach by advertising TSI in print media through a personal story, rather than a conventional corporate ad.
Together, we brainstormed the following ideas:
- which magazine(s)
- how many ads
- what was the budget
- what should the ad say
- who was it targeting
- where do we get images
- ad branding and design.
I contacted Australia Property Investor (API) magazine and negotiated a 3 x Full Page Ad advertising contract at a price Michael could afford. I then researched and wrote the copy (adhering to API advertorial guidelines) before passing content onto Avalanche Creative for design.
Liaising between TSI, API and Avalanche, I was able to drive the project and successfully submit the ad to spec within an extremely short time span – two weeks.
Copywriting services used:
- Project management
- Copywriting for print
- Advertising experience
- Market research.
