The Faculty of Information Technology website was the first faculty site to be reworked as part of the 2012 Monash University web redevelopment project.
Launched 13 March 2012, it was completely transformed from:
- a convoluted, outdated, department-focused 30,000-page site, to
- a simple, informative, engaging and easy-to-navigate 1000-page site, built around the user’s needs.
Reporting to the Associate Director of Marketing and Communications (Office of the Deputy Vice-Chancellor of Global Engagement), I was the content strategist, writer and editor for this project – from conception to completion. It took 12 months to complete.
The pioneer faculty site to undergo this change, the project was riddled with unexpected issues. As part of my role, I implemented:
- a high level of analytical problem-solving skills, and
- the ability to liaise between an extensive number of key stakeholders. This ranged from different university departments to designers, developers, usability consultants etc.
Copywriting services included:
- Project development
- Project management
- Web content strategy
- Copywriting for the web
- Market research
- Google analytics and traffic analysis
- Information architecture construction
- Wireframe / high-fidelity mock up construction
- Copywriting for the web
- SEO keyword research
- Quality assurance and functionality testing
- Editing and proofreading.
Previous Faculty of Information Technology website interface
