IXL, a renowned name in Australian bathrooms, released the designer heat-lamp, the Neo Tastic, in late 2011. To promote this brand new product, IXL needed a copywriter to create taglines for an upcoming advertising campaign.
These taglines needed to reflect a suite of five different magazines and three distinct audience groups:
- professional interior designers
- design-conscious customers, and
- your everyday DIY home improver.
In collaboration with design studio Hindsight, the following three ads were created for the client.
Copywriting services included:
- Advertising experience
- Market research
- Copywriting for print.
