In September 2012, I wrote 200 case studies for Weight Watchers Australia to use in a ‘weight loss journey’ Facebook App. Developed by global digital agency Reactive, I worked with project managers to compile individual stories, based on surveys from successful Weight Watchers participants.
An astounding volume of work, I managed to complete the case studies in around 2 weeks.
Copywriting services included:
- Copywriting for web
- Digital strategy experience
- Editing and proofreading.
Screenshot from the interactive Facebook App