Do not copy and paste text from one of your brochures.
So you’re thinking, ‘I need a webpage. I’ll just use the material from my catalogue…’
This is a big no-no. Text that is written in print usually contains longer sentences. It is a fact that words are on paper are easier to read than words on a computer screen, so keep sentences short, sharp and straight to the point.
You only have seconds before your potential customer clicks away, so make your website easy to scan. You must separate text with appropriate subheadings that clearly state what you have to offer. This way, you get your message across without them actually reading the fine print.
Add links throughout your site.
You want to keep your potential customer interested. Add links on each page to make it easy for the reader to navigate different sections of your website.
Identify your keywords.
Hundreds of new websites are being created everyday, so it’s time to get ahead of the competition. Carefully select and add the right words into your website to increase your SEO (Search Engine Optimisation).
Add an action item at the end of every page.
This can be a ‘Click here to view our gallery’ button, or even better, ‘Buy now!’ Encourage your customer to take action, or risk losing their interest.