Freelance Writer Melbourne | Web Content Guru | Proofreader Extraordinaire

Effective & engaging content for web and print.

Copywriting is the creation of promotional content. This can range from:

copy for a website, to
content for a brochure, to even
headlines for an advertising campaign.

Using clear, concise language and the right keywords, copywriters make you sound more professional, bring in more traffic and increase your conversion rate.

Web content strategy is all about creating the most user-friendly website possible. Different (but related) to design, content strategy analyses how the structure of your site can be improved to keep your readers coming back for more.

Find out more about my copywriting and web content strategy services

Weight Watchers app home screenshot

Weight Watchers

Copy for interactive Facebook App

In September 2012, I wrote 200 case studies for Weight Watchers Australia to use in a ‘weight loss journey’ Facebook App.

Homepage - ARB Homes website and giveaway campaign

ARB Homes

Strategy and content for print and online

I often collaborate with the General Manager for Brand & Strategy at ARB Homes to create ads, brochures and campaigns.

Expertise page screenshot of U1 Group website

U1 Group

Web redevelopment project

I was contracted in August 2012 to lead the redevelopment and rebrand of Melbourne-based leading user experience company, UsabilityOne.

Faculty of Information Technology - after

Monash University

Web redevelopment project

The Faculty of Information Technology website was the first faculty site to be reworked as part of the Monash University web redevelopment project.

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